Do you know what is being said about your business online?
The Basics of Online Listening
Knowing what people are saying about your business online and on social media can be incredibly powerful. Why? Because monitoring your online mentions, or as it is often called ‘online listening’, can help you understand what your customers like and dislike about your brand, can help you keep track of your competitors and also provide access to an always-on, free focus group.
So how do you do it? Below I have broken down the practice into three sections:
Tools for listening
What to listen for
Managing the data
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